Summary of Operation Part...

D-7

Date:17 February 2015

SUMMARY OF OPERATION PART

Operation is essential to ensure an organization running well or not. Their operations are copyright of a system in which the desired outputs can be generated with the number (quantity) is required, has the quality (quality) which coincides, on time and place needed, with the least cost and with optimal profit rate.

An organization needs to plan operational activities so that it becomes more efficient, can reduce the costs of production and operation, thus minimizing waste and maximizing production output. Failure to plan and control the activities of production or operations can cause problems such as delays in the receipt of materials, customer dissatisfaction, high rates of wastage and damage to raw materials. This failure may lead to decreased productivity and failure in achieving business goals. Therefore, every organization needs and make preparations for transferring operating properly. For example, how to open a food premise, how to get a license, the expenses of utility (water and electricity bill), food premise equipment and purchase of raw materials.

For the operations, the Happy Family Restaurant selects Soto Nor Cafe as our reference. Soto Nor Café owned by Mr. Salamat Bin Pigi. Mr. Salamat has opened two branches Soto Nor Café. Soto's first branch in Sungai Asap and was opened in 2006. In the meantime, a second branch was opened in 2012 in Bintulu near Fire Station, Bintulu.

What we can conclude from this interview is that if we want to open a Happy Family Restaurant we need to refer to Bintulu Development Authority (BDA) and according to the conditions specified. Among the conditions before applying for a license from Bintulu Development Authority (BDA), the applicant shall register the name of the company in Bintulu District Office. Fee for registration of a business name is RM50.00 and RM25.00 trade license. Thereafter, the applicant must obtain certification business name of Bintulu District Office. Then, the applicant shall be in the form of business license applications from Bintulu Development Authority (BDA).

 The following are the Qualifications and Conditions:

Qualifications:

Applicants must be Malaysian citizen residing in Sarawak. If not, the applicant must have Temporary Employment Pass issued by the Immigration Department of Malaysia, Sarawak.

Conditions:

Food Premise (Tea/Coffee Shop, Food Shop, Restaurant, Bakery)

• Premises must be located in a shop or commercial areas.
• Provide a copy of Rental Agreement Premises/title deeds.
• Food handlers must pass the medical examination has been determined.
• Premises shall comply with the basic requirements of health.
• Come to BDA to fulfil the requirements documents for the applications

In terms of supply of raw materials, En.Salamat supply for raw materials forming relationships in large scale for every day and every month and get at a lower price than buying in the market. This way is more efficient and profitable. He also informed us about the need for contingency cost for use during emergencies for example; replace the damaged chairs and tables.

Thank You.

Prepared by Kholifah Bagus Bin Marhaban (S19325)

Updated by Siti Dayangku Intan Liana Binti Tahir (S18990)

Fifth Interview at Mamafy Restaurant...

D-14

Date: 10 February 2015

Time: 6.00 pm

Place: Mamafy Restaurant, Level 3 at Park City Mall.

BIODATA OF INTERVIEWEES

Miss Annie Anak Janan

30 Years old

Assistant Manager

She once become a person who in charge food preparation at New Worlds Suit Hotel

INFORMATION ABOUT MARKETING PART

Mamafy Restaurant is a new restaurant that provides fast food and promised a quick service for customers. For information, Mamafy Restaurant was under the company New World Suit Hotel. Mamafy got two branches that located at Tanjung Kidurong around 22nd October 2013. However in 19 July 2014 Mamafy Restaurant was located at level 3, Park City Mall. Besides, Mamafy gain recognition halal certificate from JAKIM. The main food that provides at Mamafy Restaurant is fried chicken and roasted chicken. We can conclude that Happy Family Restaurant also have our own main food. We provide east food, western food with healthy recipes with family concept. Besides, Mamafy Restaurant also hired all workers from New World Suites Hotel. Now, Mamafy Restaurant still in reserve to enlarge their restaurant to Sabah, Peninsular and China.

Product:

Product is the most important element of the marketing. Product is anything that can offer to a market attention, acquisition, use or consumption that satisfies a need and wants. The main products that provide by Mamafy Restaurant are fried chicken, roasted chicken and also have laksa, burger and so on. Mamafy Restaurant packaging can attract customer to come and eat at their restaurant. All the packaging was designed from China. In addition, Mamafy Restaurant gets chicken supply from Chick One Trading, Kampung Baru. Furthermore, the USP of the product is they only used the fresh chicken to serve their menu.

Price:

Definition of price is amount of money changed for product or service. Price also related to the perceived value at the time of the transaction. It also depends on amount of expected satisfaction be received from the goods or services. It is also targeted at the defined customers and against competitors. There are several pricing strategies, for example premium pricing, penetration strategies, skimming strategies and so on. Furthermore, Mamafy Restaurant put affordable price based on competitor price. They also give reward to their customer with provide coupon for student.

Place:

Place is an important aspect before start the business. Any business organization needs to identify how products are made available to target the customer. Mamafy Restaurant chooses Tanjung Kidurong and Park City Mall because this area is the main place and many people come at there. So, they can attract many customers visit their restaurant.

Promotion:

Promotion is the business of communicating with customers. It will provide information that will assist then in making a decision to purchase a product or service. However successful promotion will increases sales. For Mamafy Restaurant they use advertising as their promotion strategy. They have Facebook account that can connect with anyone. Besides, Mamafy also used board and banner to tell about their restaurant for their customers. Moreover, Mamafy also provide playground, so that parents can let their child play during they eat. They also distributed coupon for student during the school holidays. So, they can attract the whole family to come at Mamafy Restaurant. Furthermore, Mamafy also doing charity with donate to orphan house.

We can conclude that if Happy Family Restaurant want build the success business, we must have a good strategy. For example, find the right place that can attract the customer, which is based on demographic, physiographic, behavior, and geographic. Besides, the product of our restaurant must fulfill the targeted customer also the most important thing. Lastly, every business also must sell at the right price and using suitable promotion to make sure that our product can sales. 

Figure 5.1: At Mamafy Restaurant, Park City Mall

Thank you.

Prepared by Nurul Athirah Fakhira Binti Azaman (S19718)

Edited & Updated by Siti Dayangku Intan Liana Binti Tahir (S18990)

Fourth Interview at Seribu Bintang Restaurant...

D-13

Date: 10 February 2015

Time: 9:30 pm

Place: Seribu Bintang Restaurant

BIODATA OF INTERVIEWEES

Mr. Muhammad Uzair Bin Muhammad Azizan

26 Years Old

Diploma in Hotel Management

INFORMATION ABOUT FINANCIAL PART

To start the business, we need resources of financial. Financial is the main factor in a business. This financial is use for business expenses. 

For financial part, Happy Family chooses Seribu Bintang Restaurant as our references. This restaurant was operated since eight years ago. This restaurant owned by Mr. Zahirudin Khan Asghar Khan and assists by, Mr. Muhammad Uzair Bin Muhammad Azizan and located at No. 1, Jalan Kampung Baru, Sarawak, 97000 Bintulu. Besides, Mr. Uzair graduates in Diploma in Hotel Management. Seribu Bintang Restaurant has another branch that is Bintang Warisan Restaurant. Seribu Bintang Restaurant rent the land to running their business. Seribu Bintang Restaurant operates from 5pm – 1am.

What can we conclude from this interview, Seribu Bintang Restaurant are not make loan from any agency to start their business. However, Mr. Uzair told us that he had made loans to young entrepreneurs Putra of the MARA recently RM 10,000. The loan purpose is to further develop Seribu Bintang Restaurant.

In financial management, Happy family Restaurant can employ a secretary among their workers to manage the bills. Besides that, the secretary also responsible to deal with supplier about the raw material for the next day.Happy Family Restaurant can prepare ‘daily cash tally record’ for secretary to record total cash, peti cash and gross sale on that day. From this record, we can identify the net sales in daily. This is the one of the way Seribu Bintang Restaurant practices to manage their financial. Below is the example ‘Daily cash tally record’ prepared by Seribu Bintang restaurant.

Figure 4.1: Daily Cash Tally Record of Seribu Bintang Restaurant

In a day, optimum profit for Seribu Bintang Restaurant in average RM 2,500 – RM 5,000 per day and can achieve RM 75,000 per month. From this total profit, Happy Family Restaurant can divide into the cost of running business and cost of salary workers as accomplish by Seribu Bintang Restaurant.

Example for cost of running the business is order the raw material from the supplier, land rent and others. For the raw material, Seribu Bintang Restaurant use 40 – 50% from their profit in daily. For the land rent, Seribu Bintang Restaurant pay RM 2,000 per month.

For workers, Seribu Bintang Restaurant divides the workers based on their task. For example, waiter, person who cooks, cashier and a manager. Cashier also responsible as a secretary to record the expenses. Manager is responsible to their workers and their smoothness of business. For waiter, Seribu Bintang Restaurant pays their workers starts from RM 700 per month and person who cook and cashier is pay starts RM 1,000 per month. For manager start from RM 2,000 per month. This strategy can be applicant in Happy Family Restaurant. 

That's all. Thank You.

Prepared by Nurazura Binti Abdul Azis (S18893)
Updated by Siti Dayangku Intan Liana Binti Tahir (S18990)

Third Interview at Refah Cafe.

D-7

Date: 31 January 2015
Time: 3.30 pm
Place: Refah Cafe, Sublot 3, Ground Floor, Lot 3743, Medan Jaya Commercial Centre, 
          97000 Bintulu, Sarawak, Malaysia.

BIODATA OF INTERVIEWEES:

Mrs. Aiedah Binti Tapa
Assistant Restaurant
31 Years Old

INFORMATION ABOUT HUMAN RESOURCES

Human resources are the main important in an organization. Manager must concern about human resources, so that quantity and quality can be maintain. Human resources define utilization of human to achieve vision, mission, objective and goals of organization. This is because to increase productive contribution workers in organization.

For part of human resources, Happy Family Restaurant chooses Refah Café as our references. Refah Café own by Saipah Tapa, 40 years old, and assist by her sister, Aiedah Tapa, 31 years old. Refah Café located at Sublot 3, Ground Floor, Lot 3743, Medan Jaya Commercial Centre, 97000 Bintulu, Sarawak, Malaysia.

What can we conclude from this interview is if Happy Family Restaurant want to employed workers, we must evaluate that workers from their background and their behavior. To employed workers as waiter or waitress, we should find workers that happy and friendly with customer.

Besides that, Refah Café taking care of their workers. We must prepare the enough welfare for the workers. Refah Café gives accommodation for their workers. This is because workers at Refah Café consist of non-resident of Bintulu. Refah Café workers Consist from Bekenu, Labuan and Indonesia. Besides accommodation, Refah Café also prepared insurances for their workers. If the workers injured, Refah Cafe full responsible to their workers. For the workers attire, Refah Café not gives any particular attire to their workers. But, the attire must be clean.

For new workers, salary that Refah Café gives start RM 900 for the waiter or waitress and RM 1000 for cooking man includes PERKESO. This salary will increase if the workers diligent or the workers take OT. Salary for the workers every month and payment by hand. For holiday, Refah Café gives 3 times in a month, on public holiday and holiday on end of the year. Refah Café also gives holiday on Sunday in every beginning month. 

With Mrs. Aiedah Tapa

That's All. Thank you.

Prepared by Nurazura Binti Abdul Azis (S18893)

Updated by Siti Dayangku Intan Liana Binti Tahir (S18990)

Ninth Meeting...

D-13

Date: 25 January 2015

Time: 10.00 am

Place: Kolej Kediaman 2 (KK2)

Activity:

The purpose of the meeting at this time is to discuss questions for marketing and human resources. We are planning to interview the Refah Cafe for the financial side had to be changed to the human resource department as Refah Cafe owner can not be present during the interview that was promised.

We have made an appointment with Mrs. Aidah, the assistant restaurant is to meet on Saturday next week.

Thank you.