Fifth Interview at Mamafy Restaurant...

D-14

Date: 10 February 2015

Time: 6.00 pm

Place: Mamafy Restaurant, Level 3 at Park City Mall.

BIODATA OF INTERVIEWEES

Miss Annie Anak Janan

30 Years old

Assistant Manager

She once become a person who in charge food preparation at New Worlds Suit Hotel

INFORMATION ABOUT MARKETING PART

Mamafy Restaurant is a new restaurant that provides fast food and promised a quick service for customers. For information, Mamafy Restaurant was under the company New World Suit Hotel. Mamafy got two branches that located at Tanjung Kidurong around 22nd October 2013. However in 19 July 2014 Mamafy Restaurant was located at level 3, Park City Mall. Besides, Mamafy gain recognition halal certificate from JAKIM. The main food that provides at Mamafy Restaurant is fried chicken and roasted chicken. We can conclude that Happy Family Restaurant also have our own main food. We provide east food, western food with healthy recipes with family concept. Besides, Mamafy Restaurant also hired all workers from New World Suites Hotel. Now, Mamafy Restaurant still in reserve to enlarge their restaurant to Sabah, Peninsular and China.

Product:

Product is the most important element of the marketing. Product is anything that can offer to a market attention, acquisition, use or consumption that satisfies a need and wants. The main products that provide by Mamafy Restaurant are fried chicken, roasted chicken and also have laksa, burger and so on. Mamafy Restaurant packaging can attract customer to come and eat at their restaurant. All the packaging was designed from China. In addition, Mamafy Restaurant gets chicken supply from Chick One Trading, Kampung Baru. Furthermore, the USP of the product is they only used the fresh chicken to serve their menu.

Price:

Definition of price is amount of money changed for product or service. Price also related to the perceived value at the time of the transaction. It also depends on amount of expected satisfaction be received from the goods or services. It is also targeted at the defined customers and against competitors. There are several pricing strategies, for example premium pricing, penetration strategies, skimming strategies and so on. Furthermore, Mamafy Restaurant put affordable price based on competitor price. They also give reward to their customer with provide coupon for student.

Place:

Place is an important aspect before start the business. Any business organization needs to identify how products are made available to target the customer. Mamafy Restaurant chooses Tanjung Kidurong and Park City Mall because this area is the main place and many people come at there. So, they can attract many customers visit their restaurant.

Promotion:

Promotion is the business of communicating with customers. It will provide information that will assist then in making a decision to purchase a product or service. However successful promotion will increases sales. For Mamafy Restaurant they use advertising as their promotion strategy. They have Facebook account that can connect with anyone. Besides, Mamafy also used board and banner to tell about their restaurant for their customers. Moreover, Mamafy also provide playground, so that parents can let their child play during they eat. They also distributed coupon for student during the school holidays. So, they can attract the whole family to come at Mamafy Restaurant. Furthermore, Mamafy also doing charity with donate to orphan house.

We can conclude that if Happy Family Restaurant want build the success business, we must have a good strategy. For example, find the right place that can attract the customer, which is based on demographic, physiographic, behavior, and geographic. Besides, the product of our restaurant must fulfill the targeted customer also the most important thing. Lastly, every business also must sell at the right price and using suitable promotion to make sure that our product can sales. 

Figure 5.1: At Mamafy Restaurant, Park City Mall

Thank you.

Prepared by Nurul Athirah Fakhira Binti Azaman (S19718)

Edited & Updated by Siti Dayangku Intan Liana Binti Tahir (S18990)